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Digital Marketing

Digital Marketing

In order to thrive as a business you need to get the right message to the right audience. And nowadays that takes place primarily online. Digital marketing principles will help you get your message out and see more success in your business or other online endeavors. Learn digital marketing through Sensibles courses and training boost your digital success today!


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Digital Marketing

Syllabus

  • What is Digital Marketing?
  • Traditional vs. Digital Marketing
  • Importance of Digital Marketing in the Modern World
  • Overview of Digital Marketing Channels

  • Basics of Web Development
  • Designing User-Friendly Websites
  • WordPress Basics
  • Website Optimization for Digital Marketing

  • Introduction to SEO
  • On-Page SEO Techniques
    • Title Tags, Meta Descriptions, Headers
    • Keyword Research and Optimization
  • Off-Page SEO Techniques
    • Link Building Strategies
  • Technical SEO
    • Website Speed, Mobile Optimization, Sitemap, Robots.txt
  • Local SEO
  • Tools for SEO (Google Analytics, SEMrush, Ahrefs, etc.)

  • What is Content Marketing?
  • Types of Content: Blogs, Videos, Infographics
  • Content Creation and Strategy
  • Content Optimization and Distribution

  • Introduction to Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
  • Creating and Managing Social Media Campaigns
  • Social Media Analytics and Insights
  • Paid Advertising on Social Media Platforms
  • Social Media Content Strategy

  • Basics of Email Marketing
  • Building Email Lists
  • Creating Effective Email Campaigns
  • Understanding Email Marketing Metrics (CTR, Open Rate, etc.)
  • Tools for Email Marketing (Mailchimp, Constant Contact, etc.)

  • Basics of Video Marketing
  • Platforms: YouTube, TikTok, Instagram Reels
  • Video SEO
  • Creating Engaging Video Content
  • Basics of Mobile Marketing
  • SMS Marketing
  • App Store Optimization (ASO)
  • Mobile Ads and Notifications

  • Introduction to E-commerce Marketing
  • Optimizing Product Pages
  • Retargeting and Remarketing Strategies
  • Using Google Shopping Ads and Social Media for E-commerce
  • What is Influencer Marketing?
  • Finding the Right Influencers
  • Creating and Managing Influencer Campaigns
  • Measuring ROI for Influencer Marketing

  • Growth Hacking Strategies
  • Marketing Automation
  • Artificial Intelligence in Digital Marketing
  • Voice Search Optimization
  • Chatbots and Conversational Marketing
  • Real-World Digital Marketing Campaigns
  • Hands-on Projects in SEO, SMM, SEM, and Email Marketing

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